In the bustling realm of small business solutions, our client, a leading hardware and software point-of-sale provider, aspires to empower growth for enterprises. Amid fierce competition, a pivotal need arises to not only offer cutting-edge technology but also to forge deeper connections through strategic content.
In the dynamic realm of modern marketing, brands need tailored narratives that seamlessly intertwine their strategic offerings into the lives of their customers. This strategy isn’t unique but it can have novel outcomes and surprising results. Vonage needed just that. Specialized business telecommunication content developed to seamlessly integrate with content to position Vonage – naturally in front of their customers in a way that would resonate long after the scroll.
The Power Tool Institute needed to create a campaign that could communicate the proper use, storage and recycling of lithium-ion batteries to multiple audiences. From high school shop teachers to do-it-yourself weekend warriors. The campaign needed easily communicate the core message that original OEM batteries and proper safety can ensure years of hassle-free battery use.