Power Tool Institute

Produced at: Swanson Russell
Produced for: The Power Tool Insitute

The Power Tool Institute needed to create a campaign that could communicate the proper use, storage and recycling of lithium-ion batteries to multiple audiences. From high school shop teachers to do-it-yourself weekend warriors. The campaign needed easily communicate the core message that original OEM batteries and proper safety can ensure years of hassle-free battery use.

Hide Content