All posts in: concept


Phoenix Rising – Concept

Produced at: Reister Produced for: Concept produced for Phoenix Rising FC During the summer of 2016, the creative team at RIESTER was tasked with developing a new name and brand for the Arizona professional soccer club. In this instance, a large selection of names was given to team management, vetted through focus groups, lawyers and stakeholders and Phoenix Rising FC was selected. Myself and several other designers each started developing individual “looks” for Phoenix Rising FC. For my take on Phoenix Rising, I wanted to depict a huge firebird on the chest of team kits (not exactly traditional for soccer kits… yeah, I know) and use more non-traditional styling to the overall look of the team. The client and team ended up making the smarter decision not selecting this design. It would have been nearly impossible to make this concept happen. BUT. It did turn out pretty sweet.


Lake Powell Print Ads – Concept

Produced at: RIESTER Produced for: Aramark I was recently tasked with working with a team on developing some print concepts for Lake Powell National Park. I worked with a Senior Designer and our Executive Creative Director to find ways to really showcase all of the adventure, watersports and lodging amenities offered at Lake Powell in a way that would give them maximum impact. Ultimately drive sales for houseboats, personal water-craft and reservations at park properties. Lake Powell has more shore than the U.S. West Coast and it has so much to offer. We wanted to communicate that through these print ads in a way that was clean and simple and allowed Lake Powell to stand out from competing marketing visuals and messaging. We did this with bold typography and wall to wall hero images that feel so epic they could literally pull you into the experience. And that really is […]