Phoenix Rising

A few summers back, the creative team at RIESTER was tasked with the development of a new name, logo, and kit, essentially an entire rebrand for the Arizona professional soccer club. In this case, a large selection of names was given to team management, vetted through focus groups, lawyers, and stakeholders, and Phoenix Rising FC was ultimately selected.



Working with a small team of designers we started developing individual “looks” for Phoenix Rising FC. The team I was tasked with leading developed this take on Phoenix Rising. We wanted to depict a huge firebird on the chest of team kits (not exactly traditional for soccer kits… yeah, I know) and use more non-traditional styling to the overall look of the team.

The client and team ended up making a different selection for the final design. Though this brand and kit weren’t selected for the final direction, it did turn out pretty sweet.