For this project, I worked closely with my writer partner to develop a script that would tell a story of movement and how Kautex is revolutionizing transport and pushing the industry forward. We wanted Kautex to share a story that was centered on the idea that the people of Kautex is not only reinventing how the world moves but driving the future. To create this video I needed to plan, coordinate and direct a video and still image content shoot to have the brand assets needed to tell the story authentically.
This onsite content shoot solution had an added bonus. The kicker was that the client would come out of the video project with both a new high-end brand recruitment video PLUS loads of additional brand image assets for use on social platforms and website applications/updates. The shoot took several days at one of Kautex’s North American manufacturing facilities but the still image and video assets we captured were well worth the extra effort put in. After the shoot, I worked with my editing team to fine-tune the motion graphic and we developed a logo reveal animation that Kautex could apply to their other videos that we had in our production pipeline.
