The Problem
In today’s digital landscape, where social media has become an integral part of our lives, it’s evident that a one-size-fits-all approach to content strategy will no longer move the needle. Vonage’s unique brand voice and story were lost in the noise thanks to the oversaturation of generic content that failed to engage their target audience effectively.
Working with the stakeholders on the project we determined that the consumer expects customized messaging and visuals that resonate with their preferences and behaviors. The content needed to be adapted strategically to different social channels with specialized content and messaging that were culturally relevant. If we create a solution that overcomes this obstacle with authenticity the sky is the limit.
The Solution
Enter specialized brand content tailored for social channels and tailored to cultural events. Like the Olympics. Working with Skyword and Vonage we crafted content that taps into the cultural relevance of the olympics and executed it specifically for each platform while staying true to Vonage’s brand’s essence. By understanding the psychographic and cultural relevance of the olympics with their prospective customers they were able to target this audience on platforms like Instagram, Twitter, TikTok, and LinkedIn. Through strategic messaging, and on-brand visuals we created a connection with the Vonage audience on every social channel. Remember, it’s not just about being present; it’s about standing out with content that resonates, compels, and converts.
