Tentrr needed to increase their engagement with users on their platform. Specifically, this problem was systemic of several other problems that needed to be addressed. They needed to increase their follower count and engagement on Instagram increase bookings in shoulder seasons and drive new host sites on the platform. In a nutshell, we needed to help them attract new users, foster strong relationships with current Tentrr users, and nurture new hosts for the platform. The Solution: To address the challenges faced by Tentrr, we proposed an organic/UGC Instagram and regional email strategy. Both solutions were dependent on UGC, regional, and branded content.