STAND

Each year the STAND Conference (Students Taking a New Direction – Arizona Bureau of Tobacco and Chronic Disease) is held in Phoenix, AZ bringing together youth advocates for the prevention of smoking and tobacco products. Their goal is to share their knowledge, tactics, stories and expertise in helping teens abstain from smoking, helping teen smokers quit and for even facilitating the enforcement of new regulations like increasing the age to purchase tobacco to 21. This year’s theme was Shine the Light. For this I developed a hand-lettered logotype that was a representation of that light. Working with the integration team and client we developed a flat retro design that appealed to the youths of the conference to get them excited about what they were going to learn and share over the course of the weekend.