Produced at: BIG YAM, the Parsons Agency
Produced for: Running Y Ranch
Running Y Ranch wanted to rebrand themselves. The task was to develop their logo, brand, style guide, brand typography and colors pattern library and collateral. The strategy was to reposition the client as a serene location for people to escape the city, take a spa day, play some golf, go hiking etc. I developed an elegant and symmetric monogram for the property from hand-drawn letterforms and paired them with natural/muted colors each assigned to a different activity available on the property.