La Victoria

Since 1917, the iconic flavors of the LA VICTORIA^® Brand salsas have helped celebrate the creative culinary spirit of the west coast. To celebrate the first 100 years of flavors at La Victoria brand and kick off the next 100 years, I developed a logo to work in conjunction with four separate dining events, each filled with culinary creations, music and art. The logo integrated the primary LA VICTORIA^® logo (representative of the first 100 years of the brand) and a second banner below (to represent the next 100 years).