JCB – Works Smarter Not Harder

Produced at: Swanson Russell
Produced for: JCB

The Goal of this campaign was to introduce and launch JCB’s new Teleskid —the world’s first skid steer and compact track loader with a telescopic boom. This innovative new machine lets you work smarter not harder.

To increase the excitement for this product launch we developed a sweepstakes landing page, digital banners, pre-roll and landing page videos, print and collateral to learn how to Work Smarter. Not Harder.