The Beef Quality Assurance certification program has existed for over 30 years and is well known within the industry. The challenge was how to expand certification and bring new vigor to the important industry program. We tapped into the pride of the cattle industry, they put in the work to get the job done and take pride in doing it right. Cattlemen know that the job has to get done and that BQA training is one of the many tools they can use to do it right. They know excellence takes effort. We positioned BQA training as a part of doing it the right way, adding an emotional element to the training program.
The Right Way is the Only Way.