All posts tagged: authentic


CUDirect – Member Protection Services

Produced at: DesignConcern Produced for: CU Direct Member Protection Services /Arrowhead Advertising A lot of times a client will come to you with what they think they need. We need a brochure. We need a logo. We need a website. As creative thinkers, art directors and strategic designers it is important that we educate our clients about what they really need and then guide them to their end goal. A lot of marketing executives think they understand their needs prior to meeting with their design partner. It is the duty of the designer to help their executive understand that their presumptions and personal bias may be wrong or hinder the outcome and that research must be commited to come to breakthrough creative. After research and establishing what the client needs are, then we can get to that logo, website or brochure. Case in point; CU Direct Member Protection Services. They […]