Produced at: Swanson Russell
Produced for: Kautex
For this project, I first worked with my writer to develop several naming schemes for a series of products that Kautex was planning to launch and develop. From there we were tasked with developing the first product launch video for their new smart fuel monitoring system Rhapsody. Because the technology was still in development we need to create a comprehensive video that could illustrate the technology at a 30,000 foot level to OEM decision-makers but still be accurate enough for the engineers that had questions.
The end result was a 2-minute video done entirely in CG/VFX that explains both the product and the impact it can have in advancing the automotive industry.