Produced at: Bauserman Group
Produced for: Inn of the Mountain Gods
Over the course of four years, I had the opportunity to be involved in a massive brand overhaul for a premier 4-Diamond resort near Ruidoso, New Mexico. The idea was that this is not the New Mexico you think you know; This is the other New Mexico.
So that was the idea, we invited people to Discover the other New Mexico. Come and visit us at Inn of the Mountain Gods and be surprised with what you see. From pristine alpine lakes and forests of pine, this is not what you were expecting. Over the life of the campaign, we elevated the presence of the brand by careful attention to every touch point the brand had, and it showed.