Handlettering 2017

To hone my craft as an art director and designer, I believe that I should be able to create, iterate, develop and understand typography on deeper level than just using Helvetica for everything (not that there is anything inherently wrong with that). To that end, I started experimenting with hand-lettering using traditional inks and pens as well as digital tools like the ipad. Below are lettering specimens from those explorations.