Produced at: Swanson Russell
Produced for: Cattlemen’s Beef Board
The Cattlemenâ€™s Beef Board advocates for beef producers to help drive demand for their product globally. But it only survives with the support of the cattlemen community. We crafted an identity and a message for the Beef Board that encouraged cattleman to trust them with their Beef Checkoff dollars. Drawing on real, demonstrable success stories, we created a direct and memorable campaign that showed beef producers how their dollar could work as hard as they did. No bull.