Produced at: Mindspace
Produced for: Capital One (Concept)
Capital One wanted to explore the possibility of gamification to help them increase the number of products a typical Capital One consumer uses. For this concept, we decided what better way to increase your savings, banking or car loan services than aligning your financial chi with Bonjo, your financial guru, played by Fred Armisen (this is, after all, a concept).
This was strictly a concept, but we wanted to show the client what they could achieve if there were no limits: Pie in the Sky. We developed a communication cadence, integration of our gamified experience to Capital One’s banking app, and a rich media video experience with their selected financial guru once they began the gamified experience.
*Please note this was proof of concept and Fred Armisen and Samuel Jackson were not associated with this project.