The Cattlemen’s Beef Board advocates for beef producers to help drive global demand for beef. But it takes more than just the Beef Board to drive demand. It takes the support of the cattle producing community. To help energize the cattle producer industry and educate them with the most accurate information, we crafted an identity, platform and messaging to encourage and educate producers – to build their trust in the Beef Checkoff and drive consumer demand. No bull.
Founded in 1969 AMVAC has become a trusted name for proven solutions in the agriculture industry. AMVAC wanted to breathe new life into the brand as they celebrated 50 years of trusted partnerships. I worked with my writing partner and a small design team to draw on the original AMVAC logo for inspiration. To harness that same entrepreneurial spirit and ingenuity that made AMVAC a trusted agriculture partner and position AMVAC for the next 50 years. The overall brand refresh is nuanced and sophisticated and means business – agriculuture business.
Specs, technologies, research & development and engineering don’t amount to a hill of beans if it doesn’t work when the going gets tough. We know that Reinke products are some of the hardest working and longest lasting center pivots on the market. We know this because they have to be – that’s Reinke Certified.
Every job site has the go-to-guys with the expertise that sets them apart from the rest. The ones that are dependable, tough, and can get any job done, no matter how difficult. The same can be said about the JLG equipment they choose and trust.
My creative team at Riester was tasked with developing new concepts for the the Casino Arizona website, updating it to contemporary design and powered by modern CMS. We also needed to ensure the design meshed with the current brand expression, integrate social media platforms, integrated rewards club information and also allow users to find out what’s happening at Casino Arizona at any given time. With this concept I layered in the vibrant colors developed for the “Locals Rule” campaign and translated that to a clean, minimal tile based design.