The Cattlemen’s Beef Board advocates for beef producers to help drive global demand for beef. But it takes more than just the Beef Board to drive demand. It takes the support of the cattle producing community. To help energize the cattle producer industry and educate them with the most accurate information, we crafted an identity, platform and messaging to encourage and educate producers – to build their trust in the Beef Checkoff and drive consumer demand. No bull.
Founded in 1969 AMVAC has become a trusted name for proven solutions in the agriculture industry. AMVAC wanted to breathe new life into the brand as they celebrated 50 years of trusted partnerships. I worked with my writing partner and a small design team to draw on the original AMVAC logo for inspiration. To harness that same entrepreneurial spirit and ingenuity that made AMVAC a trusted agriculture partner and position AMVAC for the next 50 years. The overall brand refresh is nuanced and sophisticated and means business – agriculuture business.
Specs, technologies, research & development and engineering don’t amount to a hill of beans if it doesn’t work when the going gets tough. We know that Reinke products are some of the hardest working and longest lasting center pivots on the market. We know this because they have to be – that’s Reinke Certified.
Every job site has the go-to-guys with the expertise that sets them apart from the rest. The ones that are dependable, tough, and can get any job done, no matter how difficult. The same can be said about the JLG equipment they choose and trust.
The Beef Quality Assurance certification program has existed for over 30 years and is well known within the cattle industry. The challenge BQA faced, was how to expand certification and bring new vigor to the program within the industry. We tapped into the pride of the cattle producers. They know that they feed families around the world, they put in the work, they get the job done and take pride in doing it right. Cattlemen know that the job has to get done and that BQA training is one of the many tools they can use to do it right. They know excellence takes effort.
The Right Way is the Only Way.
Hardscape technology has essentially remained unchanged since ancient times. You take stones and you stack them up to make walls or you lay them out to create pathways. U-Cara will change all that. U-Cara is a modular wall design system that allows hardscape designers to customize patterns, material color, and texture. With U-Cara the possibilities are endless.
The Goal of this campaign was to introduce and launch JCBs new Teleskid, the world’s first skid steer and compact track loader with a telescopic boom. To increase the excitement for this product launch we developed a sweepstakes, landing page, digital banners, pre-roll and landing page videos, print and collateral to teach everyone who they can work smarter, not harder.
Muskoka Woods needed help with driving demand for their multiple camp offerings and solidifying their position as the top camp choice for youths in the Toronto area. From their City Camp, CEO and Traditional Summer Camp offerings, Muskoka Woods has something to offer everyone.
