The Power Tool Institute needed to create a campaign that could communicate the proper use, storage and recycling of lithium-ion batteries to multiple audiences. From high school shop teachers to do-it-yourself weekend warriors. The campaign needed easily communicate the core message that original OEM batteries and proper safety can ensure years of hassle-free battery use.
The Cattlemen’s Beef Board advocates for beef producers to help drive global demand for beef. But it takes more than just the Beef Board to drive demand. It takes the support of the cattle producing community. To help energize the cattle producer industry and educate them with the most accurate information, we crafted an identity, platform and messaging to encourage and educate producers – to build their trust in the Beef Checkoff and drive consumer demand. No bull.
Founded in 1969 AMVAC has become a trusted name for proven solutions in the agriculture industry. AMVAC wanted to breathe new life into the brand as they celebrated 50 years of trusted partnerships. I worked with my writing partner and a small design team to draw on the original AMVAC logo for inspiration. To harness that same entrepreneurial spirit and ingenuity that made AMVAC a trusted agriculture partner and position AMVAC for the next 50 years. The overall brand refresh is nuanced and sophisticated and means business – agriculuture business.
Since 1917, the iconic flavors of the LA VICTORIA® Brand salsas have helped celebrate the creative culinary spirit of the west coast. To celebrate the first 100 years of flavors at La Victoria brand and kick off the next 100 years, I developed a logo to work in conjunction with four separate dining events, each filled with culinary creations, music and art. The logo integrated the primary LA VICTORIA® logo (representative of the first 100 years of the brand) and a second banner below (to represent the next 100 years).
Yosemite National Park and Yosemite Hospitality needed a new logo. Great. But when you work on a logo that will be featured in one of the preeminent national parks, you need to be very delicate be to ensure that you look to future with an eye on the the past. The new logo needed to feel traditional. It needed to work in a number applications and speak to the history, natural beauty and immensity of the park. And above all it needed to match the epicness that is Yosemite.
Each year the STAND Conference (Students Taking a New Direction – Arizona Bureau of Tobacco and Chronic Disease) is held in Phoenix, AZ bringing together youth advocates for the prevention of smoking and tobacco products. Their goal is to share their knowledge, tactics, stories and expertise in helping teens abstain from smoking, helping teen smokers quit and for even facilitating the enforcement of new regulations like increasing the age to purchase tobacco to 21. This year’s theme was Shine the Light. For this I developed a hand-lettered logotype that was a representation of that light. Working with the integration team and client we developed a flat retro design that appealed to the youths of the conference to get them excited about what they were going to learn and share over the course of the weekend.
Muskoka Woods needed help with driving demand for their multiple camp offerings and solidifying their position as the top camp choice for youths in the Toronto area. From their City Camp, CEO and Traditional Summer Camp offerings, Muskoka Woods has something to offer everyone.