In the ever-evolving travel platform landscape, Tentrr a pioneering Airbnb-style campsite company needed help reaching their audience through social channels to tell their story and help more people experience outdoor getaways. With a portfolio of breathtaking campsites rivaling their urban counterparts, the company faces a challenge – bridging the gap between wanderlust and awareness. To propel their brand and campsite experience forward and forge deeper connections, a tailored social media and email strategy served as the compass guiding their customers to: Unplug. Reconnect.


The Goal of this campaign was to introduce and launch JCBs new Teleskid, the world’s first skid steer and compact track loader with a telescopic boom. To increase the excitement for this product launch we developed a sweepstakes, landing page, digital banners, pre-roll and landing page videos, print and collateral to teach everyone who they can work smarter, not harder.