In the dynamic realm of modern marketing, brands need tailored narratives that seamlessly intertwine their strategic offerings into the lives of their customers. This strategy isn’t unique but it can have novel outcomes and surprising results. Vonage needed just that. Specialized business telecommunication content developed to seamlessly integrate with content to position Vonage – naturally in front of their customers in a way that would resonate long after the scroll.
Kautex is driving the future.
The Cattlemen’s Beef Board advocates for beef producers to help drive global demand for beef. But it takes more than just the Beef Board to drive demand. It takes the support of the cattle producing community. To help energize the cattle producer industry and educate them with the most accurate information, we crafted an identity, platform and messaging to encourage and educate producers – to build their trust in the Beef Checkoff and drive consumer demand. No bull.
Founded in 1969 AMVAC has become a trusted name for proven solutions in the agriculture industry. AMVAC wanted to breathe new life into the brand as they celebrated 50 years of trusted partnerships. I worked with my writing partner and a small design team to draw on the original AMVAC logo for inspiration. To harness that same entrepreneurial spirit and ingenuity that made AMVAC a trusted agriculture partner and position AMVAC for the next 50 years. The overall brand refresh is nuanced and sophisticated and means business – agriculuture business.
Since 1917, the iconic flavors of the LA VICTORIA® Brand salsas have helped celebrate the creative culinary spirit of the west coast. To celebrate the first 100 years of flavors at La Victoria brand and kick off the next 100 years, I developed a logo to work in conjunction with four separate dining events, each filled with culinary creations, music and art. The logo integrated the primary LA VICTORIA® logo (representative of the first 100 years of the brand) and a second banner below (to represent the next 100 years).
The Beef Quality Assurance certification program has existed for over 30 years and is well known within the cattle industry. The challenge BQA faced, was how to expand certification and bring new vigor to the program within the industry. We tapped into the pride of the cattle producers. They know that they feed families around the world, they put in the work, they get the job done and take pride in doing it right. Cattlemen know that the job has to get done and that BQA training is one of the many tools they can use to do it right. They know excellence takes effort.
The Right Way is the Only Way.
Muskoka Woods needed help with driving demand for their multiple camp offerings and solidifying their position as the top camp choice for youths in the Toronto area. From their City Camp, CEO and Traditional Summer Camp offerings, Muskoka Woods has something to offer everyone.
