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	<description>Creative Direction &#124; Art Direction &#124; Design</description>
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		<title>ImpactZ</title>
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		<dc:creator><![CDATA[DCadmin]]></dc:creator>
		<pubDate>Mon, 07 May 2018 17:16:07 +0000</pubDate>
				<category><![CDATA[Campaigns]]></category>
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					<description><![CDATA[One of my favorite aspects of working in advertising is the creative process. Pretty much every day, we take ideas from an initial sketch on a napkin (or iPad) and develop something new and interesting. If the idea sucks, really there is no amount of polish that can make it great, so we want to&#8230;]]></description>
		
		
		
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		<title>Phoenix Rising</title>
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		<dc:creator><![CDATA[DCadmin]]></dc:creator>
		<pubDate>Sat, 28 Apr 2018 11:56:23 +0000</pubDate>
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					<description><![CDATA[A few summers back, the creative team at RIESTER was tasked with the development of a new name, logo, and kit, essentially an entire rebrand for the Arizona professional soccer club. In this case, a large selection of names was given to team management, vetted through focus groups, lawyers, and stakeholders, and Phoenix Rising FC&#8230;]]></description>
		
		
		
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