Produced at: RIESTER
Produced for: Aramark
Yosemite. That’s all you have to say. The name means something to you if you are someone who enjoys the outdoors. The size. The history. It’s epic. When I was tasked with developing an icon that would work in conjunction with the park management company as well as the park itself, I knew that this was a really important project. Yosemite hosts over 4 million guests a year. That is an awful lot of people and Yosemite has a meaning for each and every one of them.
For this project, I looked at the historical logos of the park, to see where they had been in the past. I then worked with the integration team to ensure we included all the needs from the client for this new logo. The logo had to reference one of the icons of the park. It had to look very realistic so that there would be not mistake as to what the icon was, it had to work for merchandise and lastly it could not look like any of the previous logos due to some court litigation.
There were several rounds of iterations but once we got the client comfortable with a general direction we were able to tighten up the icon and pair it with the previously approved logotype and provide them with an appropriate and really thoughtful logo.