Produced at: BIG YAM, the Parsons Agency
Produced for: RLC Labs
Visit site: GetRealThyroid
RLC Labs came to us seeking a new branding campaign. It turned out the campaign not only needed to be a branding campaign that talked about the all natural high quality product but also needed to highlight their flagship product WP-Thyroid, the purest, most natural form of hypothyroid medication on the market.
We concluded that the idea that the writing is on the wall. It is fact that WP Thyroid is the best medication on the market and we wanted to let the world know. Be it in a snarky this is the truth kind of way. And signed it off with the new tagline. GET REAL.