Produced at: Bauserman Group
Produced for: Reno River Festival
The Reno River Festival is an annual event held in downtown Reno centered around a whitewater kayak competition. The event brings together live entertainment, food and product vendors, outdoor enthusiasts, dog lovers and weekend warriors. We wanted to rebrand the festival with an exciting look that could bring together visuals from all of these separate groups but feels cohesive and stand-out from the myriad of other outdoor events held in the Reno/Tahoe area.
To achieve this we created this bold and colorful execution for the River Festival brand and pulled it through their print ad executions, outdoor billboards, website, and collateral.