Produced at: BIG YAM, the Parsons Agency
Produced for: Reef Residences at ATLANTIS
Our client Residences at ATLANTIS needed a push to sell their final phases of condos at ATLANTIS. We did this by developing a lifestyle brand approach to their advertising materials giving a more emotional pull to the sale instead of the functional approach (2 bed, 1 bath 800 square feet etc.) that they had used up to this point.
I also developed rich-media flash banners for this concept as well and with some clever media placement we were able to push sales and help the client finish the final phase of sales for the condos. Win, win.