Produced at: Bauserman Group
Produced for: Hometown Health
We were tasked with increasing enrollment in a several new health plans available through Hometown Health. The goal was simple, get the word out that Hometown health is a great service used by people you know from the community.
To accomplish this task we used local community leaders from Boys and Girls Club, National Auto Museum and the 5 o’ Clock news to talk up the plans provided by Hometown Health. We wanted to quietly and confidently say that Hometown health is a health plan based in your community that serves the community; you can trust in it. We accomplished that.
I art-directed the photo shoots and the creative executions with close collaboration with my CD.