Four Peaks Brewing Co.

Four Peaks Brewing Co.

Produced at: DesignConcern
Produced for: Self-initiated

Four Peaks was recently sold (December 2015) to Anheuser Busch, but before that happened, Four Peaks was a locally owned and operated microbrewery. And in this local brewery they brewed some of the best local craft beers to ever be birthed in Arizona. Since I am a fan of most things local, I started work on a self-initiated branding exercise for their packaging and branding as an homage to some of their fine craft ambrosia. In this project, I developed a new hand-lettered custom logotype for Four Peaks Brewery as a lockup, developed some branding elements to be used on packaging (incorporating the Arizona State flag star and utilizing that beautiful copper color one gets from a beautiful brown bottle (because Arizona is all about copper)) and then custom lettering/badges/bottle art for two of Four Peak’s flagship brews the Raj IPA and the Kilt Lifter Scottish Ale.

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