Fathom – Dead Logos
This past fall, I worked on the identity and branding for Fathom, a digital learning management system. The project was a great project to work on for several reasons, the most important being is that the owner/stakeholders chose a great name with a lot of allegorical meaning to it. The stakeholders also had a very clear idea of what they wanted and also had a minimal design sensibility. Overall the project was smooth and these are a few more of the half-cooked or not even fully thought out ideas that I thought would be fun to share.