Pacific Links International – Golf Network
Produced for: Pacific Links International
Produced at: Big Yam, the Parsons Agency
I was tasked with developing a print campaign for Pacific Links Golf Network, an international luxury golf service offering executive-level members the opportunity to play championship level golf courses worldwide . The creative brief was pretty much wide open; there was very little guidance from the client or account service. Sounds like a creative dream come true right? Well there is a huge difference between giving a creative free range and not providing research. This was one of the initial campaigns that was eventually scrapped that I developed based off some first round concept that PL Golf Network was their passport to a world of golf focusing on three premier international destinations for golf: Las Vegas, Hawaii and Australia.
We eventually scrapped this idea and went with something a little more subtle and less direct.