I developed a new logo for a local chain of car washes for a client. The existing logo and signage didn’t have too much personality and really didn’t say Squeak Clean or anything else for that matter. So I was tasked with bringing some personality and style to the logo clean and fun. Below you can see where the project started on the top left, and as we progressed through the designs the project evolved into the logo on the bottom. We were asked to include some kind of spokesman type figure on the logo so that the client could put them out on the street corner and lure in passers by, so we created some options with pitchmen as well.
As always there was many iterations between each of these stages, however I just included these samples as milestones of the evolution of the project. The end result was a custom lettered type treatment and the development of Squeaky the Squeaky Clean Sponge (shill) for Squeaky’s Car Wash. The Schill will most likey only be used on collateral, the Wordmark should end up being used in Signage, backlits, etc.
