In the Fall of 2009 I was tasked with rebranding Ski Apache. I decided to give the campaign a campy feel combining simple textures and bold colors as well as a few of Mother Nature’s little helpers. The campaign was subsequently translated into the website and communicated across print, resort map, coffee holders, trail guide, back-lits etc. The Mixed media campaign won a Gold ADDY at the AAF Reno 2009 ADDY Awards as did the Outdoor campaign.
Above are the three different outdoor boards that ran during the first season of the campaign. Below is pump topper as well as a sampling of how the rest of the campaign was designed.
