Last year I designed an outdoor campaign for Roger’s Jewelry. The campaign earned “Best of Outdoor” at the AAF Reno 2010 ADDY Awards and went on to compete in the District 14 ADDYS.
Since it launched May 2010, the campaign has been hugely successful. The Reno store gets daily comments from customers about the campaign, and sales have increased dramatically – include a 100% increase in July 2010 sales and an overall traffic increase of 35% over the previous year’s sales numbers – which is quite impressive considering the economy is arguable worse than the year prior.
The campaign remained a local only outdoor campaign until this spring when it was picked up for regional production for Rogers Jewelry in several other Northern California markets. The campaign has also expanded to include a small Facebook component as well as local TV spots
Would you take a look at that board? When I was out driving a few weeks back, I snapped this picture… and immediately sent it to my folks.
