Art Direction
Squeaky Clean

Squeaky Clean

I developed a new logo for a local chain of car washes for a client. The existing logo and signage didn’t have too much personality and really didn’t say Squeak Clean or anything else for that matter. So I was tasked with bringing some personality and style to the logo clean and fun. Below you...
Ski Apache's Mountain Truths

Ski Apache’s Mountain Truths

In the Fall of 2009 I was tasked with rebranding Ski Apache. I decided to give the campaign a campy feel combining simple textures and bold colors as well as a few of Mother Nature’s little helpers. The campaign was subsequently translated into the website and communicated across print, resort map, coffee holders, trail guide,...
H&M Intelectual Pirates on the High Seas!

H&M Intelectual Pirates on the High Seas!

So I was reading through Dexigner this morning while drinking some coffee and I was thinking about a post I made the other day talking about crowd sourcing design (Adobe was accused of doing this) and how it seems to be happening or at least is companies are being accused of doing it, more and...
OMG

OMG

Last year I designed an outdoor campaign for Roger’s Jewelry. The campaign earned “Best of Outdoor” at the AAF Reno 2010 ADDY Awards and went on to compete in the District 14 ADDYS. Since it launched May 2010, the campaign has been hugely successful. The Reno store gets daily comments from customers about the campaign,...
Inn of the Mountain Gods - Players Club

Inn of the Mountain Gods – Players Club

I have been working on projects for Inn of the Mountain Gods for almost two years. For the first year there was a major re-branding/design overhaul project which I served mostly as a Designer working on print concepts and outdoor concepts brochures rack cards door hangers and other pieces of collateral. The re-branding was finalized...
That's My Motto: Doing Illustrations Right

That’s My Motto: Doing Illustrations Right

This set of illustrations is beautiful. Each state’s motto was illustrated by a different designer, utlizing the same colors but each communicated it a different way. Each state is so unique and thoughtful. I positively love these. It is inspiring as a designer to see something like this. 50 AND 50 IS A CURATED PROJECT...
F*CK You Pay Me: A Real American Hero

F*CK You Pay Me: A Real American Hero

I stumbled upon this video this morning while making the rounds through the blogosphere. I can agree with the speakers sentiments, however his language is a little colorful for my taste. Though I may think this, I would never say this. Here is the synopsis taken from the Vimeo posting. Our speaker at the March...
Poetry Out Loud

Poetry Out Loud

I just finished up working on the 2011 Poetry Out Loud Nevada State Finals. This year the client wanted to re-purpose the art that I designed for them last year, so we we refreshed some of the art and adjusted the layout on this year’s materials. The campaign consisted of: Poetry Out Loud Program Winners...