Phoenix Rising – Concept

Produced at: Reister
Produced for: Concept produced for Phoenix Rising FC

During the summer of 2016, the creative team at RIESTER was tasked with developing a new name and brand for the Arizona professional soccer club. In this instance, a large selection of names was given to team management, vetted through focus groups, lawyers and stakeholders and Phoenix Rising FC was selected.

Myself and several other designers each started developing individual “looks” for Phoenix Rising FC. For my take on Phoenix Rising, I wanted to depict a huge firebird on the chest of team kits (not exactly traditional for soccer kits… yeah, I know) and use more non-traditional styling to the overall look of the team.

The client and team ended up making the smarter decision not selecting this design. It would have been nearly impossible to make this concept happen. BUT. It did turn out pretty sweet.