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Fathom – Dead Logos

This past fall, I worked on the identity and branding for Fathom, a digital learning management system. The project was a great project to work on for several reasons, the most important being is that the owner/stakeholders chose a great name with a lot of allegorical meaning to it. The stakeholders also had a very clear idea of what they wanted and also had a minimal design sensibility. Overall the project was smooth and these are a few more of the half-cooked or not even fully thought out ideas that I thought would be fun to share.

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Born To Be One of the Pack

I’m a native Nevadan and graduate of the University of Nevada. This means that each winter when my alma mater’s football team packs up and heads to a bowl game to finish up their football season; I understandably get a little excited and nostalgic for the formative years I spent in Reno. This year, Nevada is playing in the Arizona Bowl in Tucson (which I will make the short drive from Phoenix to see) and I hope we can watch them get another win for the season to come out over .500. For the past 3 years I have been doing illustrations to mark Nevada’s bowl games. A personal project. An homage to my state and my college. I really do hope that they can find a way to bring back the excited kind of play I was able to see when Colin Kaepernic was our starting QB. But until […]

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Scottsdale Community Bank – Dead Logos

Sometimes when I am making logos, I will combine an icon with a logotype to create the final combined logo. With this project I created this series of icons that were eventually rejected on the way to the final approved logo for the client. Each of these options have their strengths, from solid/established thick lines projecting the feeling of strength and trust to more minimal icons that seem to connote the ability to point direction or show the way forward. In the end the client went with another direction, which I will post later, but I wanted to take a minute to show some love for the bits of the project that didn’t get enough love.

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A Thing for a Thing

I was recently exploring some more expressive hand-lettering as part of a larger branding exercise and these are just some hints of what I can share at this point in the process.

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Running Y Ranch – Dead Logos

Sometimes when you are making logos for a client you get lucky and come up with a ton of really beautiful unique options that are really nice. Sometimes you don’t and luckily the client chooses the only good one in the bunch. On this client the client chose from a group of really good ones, chose the best but still had some nice options that they rejected. These are the rejected options, even though they were really beautiful.