Produced at: DesignConcern Produced for: CU Direct Member Protection Services /Arrowhead Advertising A lot of times a client will come to you with what they think they need. We need a brochure. We need a logo. We need a website. As creative thinkers, art directors and strategic designers it is important that we educate our clients about what they really need and then guide them to their end goal. A lot of marketing executives think they understand their needs prior to meeting with their design partner. It is the duty of the designer to help their executive understand that their presumptions and personal bias may be wrong or hinder the outcome and that research must be commited to come to breakthrough creative. After research and establishing what the client needs are, then we can get to that logo, website or brochure. Case in point; CU Direct Member Protection Services. They […]
Produced for: Pacific Links International Produced at: Big Yam, the Parsons Agency I was tasked with developing a print campaign for Pacific Links Golf Network, an international luxury golf service offering executive-level members the opportunity to play championship level golf courses worldwide . The creative brief was pretty much wide open; there was very little guidance from the client or account service. Sounds like a creative dream come true right? Well there is a huge difference between giving a creative free range and not providing research. This was one of the initial campaigns that was eventually scrapped that I developed based off some first round concept that PL Golf Network was their passport to a world of golf focusing on three premier international destinations for golf: Las Vegas, Hawaii and Australia. We eventually scrapped this idea and went with something a little more subtle and less direct.
I have been experimenting with different types of lettering for the past year and half. Lately I have been exploring different ways of digitizing the lettering to create different styles of casual hand-lettering and elegant styles of hand-lettering. Each lettering style from my experience is better achieved with different techniques, be it using the width tool in illustrator or duplicating he initial path and joining the ends (for a thicker/chunkier) lettering style. This post is an exploration in the elegant style of lettering, which I have not had the opportunity to work in. It also entirely relied upon the width tool within adobe illustrator to achieve the seamless transition from thin to thicker lines.
This past fall, I worked on the identity and branding for Fathom, a digital learning management system. The project was a great project to work on for several reasons, the most important being is that the owner/stakeholders chose a great name with a lot of allegorical meaning to it. The stakeholders also had a very clear idea of what they wanted and also had a minimal design sensibility. Overall the project was smooth and these are a few more of the half-cooked or not even fully thought out ideas that I thought would be fun to share.
I’m a native Nevadan and graduate of the University of Nevada. This means that each winter when my alma mater’s football team packs up and heads to a bowl game to finish up their football season; I understandably get a little excited and nostalgic for the formative years I spent in Reno. This year, Nevada is playing in the Arizona Bowl in Tucson (which I will make the short drive from Phoenix to see) and I hope we can watch them get another win for the season to come out over .500. For the past 3 years I have been doing illustrations to mark Nevada’s bowl games. A personal project. An homage to my state and my college. I really do hope that they can find a way to bring back the excited kind of play I was able to see when Colin Kaepernic was our starting QB. But until […]
Sometimes when I am making logos, I will combine an icon with a logotype to create the final combined logo. With this project I created this series of icons that were eventually rejected on the way to the final approved logo for the client. Each of these options have their strengths, from solid/established thick lines projecting the feeling of strength and trust to more minimal icons that seem to connote the ability to point direction or show the way forward. In the end the client went with another direction, which I will post later, but I wanted to take a minute to show some love for the bits of the project that didn’t get enough love.